School Branding Project For MTA

For a school branding project, I had the opportunity to work with the Mississippi Trucking Association (MTA) to create a comprehensive brand style guide. This project involved crafting a cohesive and professional brand identity while aligning with the organization’s goals and values.

In the style guide, we included:
- **Brand Overview**: A clear summary of MTA’s mission, vision, and purpose to ground all branding decisions.
- **Visual Foundation**: Detailed guidelines on logo usage, color palettes, typography, and imagery to ensure brand consistency across platforms.
- **Brand Voice**: A defined tone and messaging style to align with MTA’s target audience and communication goals.
- **Mood Board**: A visual representation of the brand's essence, incorporating colors, textures, and imagery to capture the desired look and feel.
- **Recommended Strategies**: Actionable ideas for MTA to strengthen its brand presence and effectively engage its audience.

We compiled all these elements into a polished presentation and had the unique opportunity to present our work to members of the MTA board and our professor. This project not only allowed me to develop my branding and design skills but also gave me valuable experience in working with real-world clients and presenting to industry professionals.